International and intercultural public relations : a campaign case approach / Michael G. Parkinson, Daradirek Ekachai
Main Author: | Parkinson, Michael G. |
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Other Authors: | Ekachai, Daradirek |
Format: | MONOGRAPHS |
Language: | English |
Published: |
Boston : Pearson, 2006 |
Subjects: |
Intercultural communication.
Public relations. |
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Physical Description: |
xxiii, 384 p. : : illus. ; 24 cm. |
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Bibliography: |
Includes bibliographical references and index. |
ISBN: |
0205375200 |