Marketing management : knowledge and skills / J. Paul Peter, James H. Donnelly
| Main Author: | Peter, J. Paul |
|---|---|
| Other Authors: | Donnelly, Jomes H. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : McGraw-Hill 2007 |
| Edition: | 8th ed. |
| Subjects: |
Marketing --
> Management --
> Case studies.
Marketing -- > Management. |
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| Physical Description: |
xvii, 813 p. : illus. ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references (p. 789-795) and indexes. |
| ISBN: |
9780071259835 |