Marketing management / Philip Kotler
| Main Author: | Kotler, Philip |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Pearson Education, 2003 |
| Edition: | 11th ed. |
| Subjects: |
Marketing --
> Management.
|
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| Physical Description: |
706 p. : illus. ; 25 cm. |
|---|---|
| ISBN: |
0130497150 |