New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer
| Main Author: | Brethauer, Dale |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Amacom, 2002 |
| Subjects: |
New products --
> Marketing.
|
| Tags: |
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| Physical Description: |
xvi, 192 p. : 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0814407137 |