Marketing of high-technology products and innovations / Jakki Mohr
| Main Author: | Mohr, Jakki |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Upper Saddle River, NJ. : Prentice Hall, 2001 |
| Subjects: |
High technology industries --
> Marketing.
|
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| Physical Description: |
414 p. : 24 cm. |
|---|---|
| ISBN: |
0130136069 |