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Consumer and industrial buying behavior / edited by Arch G. Woodside, Jagdish N. Sheth, Peter, D. Bennett

Other Authors: Bennett, Peter D., Sheth, Jagdish N., Woodside, Arch G.
Format: MONOGRAPHS
Language: English
Published: New York : North-Holland, 1977
Subjects: Consumers.
Motivation research (Marketing)
Purchasing.
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