International marketing / Vern Terpstra, Ravi Sarathy
| Main Author: | Terpstra, Vern |
|---|---|
| Other Authors: | Sarathy, Ravi |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden Pr., 2000 |
| Edition: | 8th ed. |
| Subjects: |
Export marketing.
Marketing. |
| Tags: |
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| Physical Description: |
xxv, 753 p. : illus. ; 28 cm. |
|---|---|
| ISBN: |
0030211123 |