The essential brand book over 100 techniques to increase brand value / Iain Ellwood
| Main Author: | Ellwood, Iain |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Kogan Page, 2000 |
| Subjects: |
Brand name products.
|
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
322 p. : 24 cm. |
| ISBN: |
0749432799 |