Marketing research : an aid to decision making / Alan T. Shao
| Main Author: | Shao, Alan T. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : South-Western College Pub., 1999 |
| Subjects: |
Marketing research.
|
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| Physical Description: |
xix, 597 p. : illus. ; 27 cm. |
|---|---|
| ISBN: |
0538881925 |