The fast forward MBA in marketing / Dallas Murphy
| Main Author: | Murphy, Dallas |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : John Wiley, 1997 |
| Series: |
The fast forward MBA series
|
| Subjects: |
Marketing.
|
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| Physical Description: |
x, 278 p. : illus. ; 26 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references (p.245-247) and index. |
| ISBN: |
0471166165 |