Services marketing / Christopher H. Lovelock
| Main Author: | Lovelock, Christopher H. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Prentice Hall, 1991 |
| Subjects: |
Professions --
> Marketing.
Service industries -- > Marketing. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
xvi, 526 p. : illus. |
|---|---|
| Bibliography: |
Includes bibliographical references (p. 517-518) and index |
| ISBN: |
0138070660 |