Marketing / Warren J. Keegan, Sandra E. Moriarty, Thomas R. Duncan
| Main Author: | Keegan, Warren J. |
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| Other Authors: | Duncan, Thomas R., Moriarty, Sandra E. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Prentice Hall, 1995 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing.
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| Physical Description: |
xxviii, 743 p. : illus. ; 26 cm. |
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| ISBN: |
0130163872 |