Marketing research : text and cases / G. C. Beri
| Main Author: | Beri, G. C. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New Delhi : Tata McGraw-Hill, 1989 |
| Subjects: |
Interviewing in marketing research.
Market surveys. Marketing research. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
viii, 394 p. : graphs, tables ; 23 cm. |
| Bibliography: |
Bibliography : p.381-389. |
| ISBN: |
0074600311 |