Marketing / Eric N. Berkowitz
| Main Author: | Berkowitz, Eric N. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, MA. : Irwin, 1992 |
| Edition: | 3rd ed. |
| Subjects: |
Marketing.
|
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxiv, 791p. : illus., graphs, tables ; 25 cm. + disk. |
| ISBN: |
0256112045 |