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How to manage your global reputation : a guide to the dynamics of international public relations / Michael Morley

Main Author: Morley, Michael
Format: MONOGRAPHS
Language: English
Published: London : Macmillan Pr., 1998
Subjects: Corporations -- > Public relations.
Public relations.
Marketing.
Business.
International business enterprises.
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Physical Description: ix, 172 p. : illus., charts ; 24 cm.
ISBN: 0333660617

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