Consumer behaviour : a European perspective / Gerrit Antonides, W.Fred Van Raaij
| Main Author: | Antonides, Gerrit |
|---|---|
| Other Authors: | Raaij, W. Fred Van |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Chichester, UK. : John Wiley & Sons, 1998 |
| Series: |
Economics
|
| Subjects: |
Consumer behavior.
Consumption (Economics) Marketing research. |
| Tags: |
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| Physical Description: |
xxii, 619 p. : illus. ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0471975133 |