Promotion management and marketing communications / Terence A. Shimp
| Main Author: | Shimp, Terence A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Chicago : The Dryden, 1990 |
| Edition: | 2nd ed. |
| Subjects: |
Advertising.
Communication in marketing. Direct marketing. Sales promotion. |
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| Physical Description: |
xiii, 673 p. : illus. ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0030266432 |