Marketing : principles and strategies / Charles D. Schewe
| Main Author: | Schewe, Charles D. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Random House, 1987 |
| Subjects: |
Industrial marketing.
Marketing -- > Management. Marketing. |
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| Item Description: |
Includes index. First edition. |
|---|---|
| Physical Description: |
xxi, 673 p. : illus., charts ; 25 cm. |
| ISBN: |
0394351916 |