Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom, Ph.D.
Main Author: | Cutlip, Scott M. |
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Other Authors: | Broom, Glen M., Center, Allen H. |
Format: | MONOGRAPHS |
Language: | English |
Published: |
London : Prentice Hall International, 1994 |
Edition: | 7th ed. |
Subjects: |
Advertising.
Public relations. |
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Item Description: |
International edition., Includes index. |
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Physical Description: |
xvi, 560 p. : illus. ; 24 cm. |
ISBN: |
0132455234 |