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Effective public relations / Scott M. Cutlip, Allen H. Center, Glen M. Broom, Ph.D.

Main Author: Cutlip, Scott M.
Other Authors: Broom, Glen M., Center, Allen H.
Format: MONOGRAPHS
Language: English
Published: London : Prentice Hall International, 1994
Edition: 7th ed.
Subjects: Advertising.
Public relations.
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Item Description: International edition., Includes index.
Physical Description: xvi, 560 p. : illus. ; 24 cm.
ISBN: 0132455234

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