The economist intelligence unit guide to building a global image / Andrea Mackiewicz
| Main Author: | Mackiewicz, Andrea |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : McGraw-Hill, 1993 |
| Subjects: |
Competition, International.
Corporate image. Strategic planning. |
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| Physical Description: |
xvi, 184 p. : illus., ; 24 cm. |
|---|---|
| ISBN: |
0070093504 |