Marketing audit checklists : a guide to effective marketing resource / Aubrey Wilson
| Main Author: | Wilson, Aubrey |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : McGraw-Hill, 1993 |
| Edition: | 2nd ed. |
| Series: |
McGraw-Hill marketing for professional
|
| Subjects: |
Marketing.
Marketing audits. |
| Tags: |
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| Item Description: |
Includes index., Rev. ed. of : Aubrey Wilson's marketing audit checklists. |
|---|---|
| Physical Description: |
xxiv, 283 p. : tables ; 26 cm. |
| ISBN: |
0077077601 |