International marketing / Vern Terpstra, Ravi Sarathy
| Main Author: | Terpstra, Vern |
|---|---|
| Other Authors: | Sarathy, Ravi |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden, 1997 |
| Edition: | 7th ed. |
| Subjects: |
Export marketing.
Marketing. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxi, 968 p. : illus., maps, tables ; 24 cm. |
| ISBN: |
0030180228 |