Broadcast and cable selling / Charles Warner, Joseph Buchman
| Main Author: | Warner, Charles |
|---|---|
| Other Authors: | Buchman, Joseph |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Belmont, CA. : Wadsworth Pub., 1993 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing.
Selling -- > Broadcast advertising. |
| Tags: |
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| Physical Description: |
xiii, 446 p. : 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0534197701 |