The essential secrets of effective direct mail / John Fraser-Robinson
| Main Author: | Fraser-Robinson, John |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : McGraw-Hill, 1992 |
| Subjects: |
Direct marketing.
Marketing. |
| Tags: |
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| Physical Description: |
viii, 294 p. : 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0077075617 |