Successful product management / Stephen Morse
| Main Author: | Morse, Stephen |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
London : Kogan Page, 1994 |
| Series: |
Marketing in action series
|
| Subjects: |
Marketing --
> Management.
Product management. Marketing. New products -- > Marketing. |
| Tags: |
Add
No Tags, Be the first to tag this record!
|
| Physical Description: |
130 p. : illus. ; 22 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0749411295 |