International marketing / Vern Terpstra, Ravi Sarathy
Main Author: | Terpstra, Vern |
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Other Authors: | Rarathy, Ravi |
Format: | MONOGRAPHS |
Language: | English |
Published: |
Fort Worth : Dryden Press, 1994 |
Edition: | 6th ed. |
Subjects: |
Commerce.
Export marketing. |
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Item Description: |
Includes index. Old book ติดต่อฝ่าย Catalog. |
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Physical Description: |
xxiv, 726 p. : tables ; 24 cm. |
ISBN: |
0030970539 |