Marketing / Joel R. Evans, Barry Berman
| Main Author: | Evans, Joel R. |
|---|---|
| Other Authors: | Berman, Barry |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : MacMillan, 1990 |
| Edition: | 4th ed. |
| Series: |
The Macmillan series in marketing
|
| Subjects: |
Commodity exchanges.
Industrial management. Marketing. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxix, (109) 780 p. : illus. ; 26 cm. |
| Bibliography: |
Includes bibliographical references. |
| ISBN: |
0023344016 |