Creative strategy in advertising / A. Jerome Jewler
| Main Author: | Jewler, A. Jerome |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Belmont, CA. : Wadsworth Pub., 1995 |
| Edition: | 5th ed. |
| Subjects: |
Advertising layout and typography.
Advertising. |
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| Physical Description: |
xiv, 389 p. : illus. |
|---|---|
| Bibliography: |
Includes bibliographical and index. |
| ISBN: |
0534252605 |