International marketing / Michael R. Czinkota, Ilkka A. Ronkainen
| Main Author: | Czinkota, Michael R. |
|---|---|
| Other Authors: | Ronkainen, Ilkka A. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth, PA. : The Dryden press, 1995 |
| Edition: | 4th ed. |
| Subjects: |
Export marketing.
Marketing. |
| Tags: |
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| Item Description: |
International edition., Includes index. |
|---|---|
| Physical Description: |
xxix, 815 p. : illus., graphs, charts, tables, maps ; 25 cm. |
| ISBN: |
0030983428 |