Global marketing strategies / Jean-Pierre Jeannet, Hubert D. Hennessey
| Main Author: | Jeannet, Jean-Pierre |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston, Toronto : Houghton Mifflin, 1992 |
| Edition: | 2nd ed. |
| Subjects: |
Export marketing --
> Management.
Export marketing. International business enterprises -- > Management. |
| Tags: |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxiii, 899 p. : illus., charts, tables, maps ; 24 cm. |
| ISBN: |
0395589037 |