Service marketing / Christopher H. Lovelock
| Main Author: | Lovelock, Christopher H. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New Jersey : Prentice Hall, 1996 |
| Edition: | 3rd ed. |
| Subjects: |
Marketing.
Service industries -- Marketing. |
| Tags: |
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| Item Description: |
Prentice Hall international editions. |
|---|---|
| Physical Description: |
xii, 660 p. : illus., tables ; 23 cm. |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0134613775 |