Managing new products : the power of innovation / Thomas D. Kuczmarski
| Main Author: | Kuczmarski,Thomas D. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New Jersey : Prentice Hall, 1992 |
| Edition: | 2nd ed. |
| Subjects: |
New products.
Marketing. Product management. |
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| Item Description: |
Includes index. Prentice Hall international editions. |
|---|---|
| Physical Description: |
xiii, 304 p. : illus. ; 23 cm. |
| ISBN: |
0135541069 |