Principles of marketing / Philip Kotler, Gary Armstrong
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Armstrong, Gary |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New Jersey : Prentice Hall, 1996 |
| Edition: | 7th ed. |
| Subjects: |
Business.
Marketing. Selling. |
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| Item Description: |
International edition. Includes index. |
|---|---|
| Physical Description: |
xviii, 712 p. : illus. ; 28 cm. |
| ISBN: |
0132286858 |