Global marketing management / Warren J. Keegan
| Main Author: | Keegan, Warren J. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New Jersey : Prentice Hall, 1995 |
| Edition: | 5th ed. |
| Subjects: |
Export marketing --
> Management --
> Case studies.
Export marketing -- > Management. |
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| Physical Description: |
xix, 828 p. : illus., charts, tables ; 23 cm. |
|---|---|
| Bibliography: |
Includes bibliographies and index. |
| ISBN: |
0132971860 |