Marketing to generation X / Karen Ritchie
| Main Author: | Ritchie, Karen |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York : Lexington Books, 1995 |
| Subjects: |
Marketing.
Youth as consumers. |
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| Physical Description: |
xi, 177 p. : illus., graphs ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0029265452 |