Marketing research / A. Parasuraman
| Main Author: | Parasuraman, A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Reading, Mass. : Addison-Wesley, 1991 |
| Edition: | 2nd ed. |
| Subjects: |
Marketing research.
Research, Industrial. |
| Tags: |
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| Physical Description: |
xiv, 898 p. : charts ; 24 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
0201502828 |