Promotion management & marketing communications / Terence A. Shimp
| Main Author: | Shimp, Terence A. |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth : The Dryden Press, 1993 |
| Edition: | 3rd ed. |
| Subjects: |
Advertising.
Marketing. Sales promotion. Selling. |
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| Item Description: |
Includes index. |
|---|---|
| Physical Description: |
xxii, 682 p. : illus. ; 23 cm. |
| ISBN: |
0030974895 |