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The radio & television commercial / Albert C. Book, Norman D. Cary, Stanley I. Tannenbaum

Main Author: Book, Albert C.
Other Authors: Cary, Norman D., Tannenbaum, Stanley I.
Format: MONOGRAPHS
Language: English
Published: Lincolnwood, IL. : NTC business books, 1984
Edition: 2nd ed.
Subjects: Broadcast advertising -- > United States.
Radio advertising -- > United States.
Television advertising -- > United States.
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Item Description: Includes index.
Physical Description: v, 222 p. : illus. ; 28 cm.
ISBN: 0844230979

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