Global marketing perspectives and cases / Salah S. Hassan, Roger D. Blackwell
| Main Author: | Hassan, Salah S. |
|---|---|
| Other Authors: | Blackwell, Roger D. |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Fort Worth, TX. : The Dryden Pr., 1994 |
| Subjects: |
Export marketing --
> Management.
International business enterprises -- > Management. Marketing -- > Management. Export marketing. |
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| Item Description: |
International editions. Includes index. |
|---|---|
| Physical Description: |
xxiii, 582 p. ; : illus, graphs, tables ; 23 cm. |
| ISBN: |
0030981077 |