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Services marketing /
by Kurtz, David L. Published 1998
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    Contemporary marketing /
    by Boone, Louis E. Published 1992
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      Contemporary marketing plus /
      by Boone, Louis E. Published 1995
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        Sales management : concepts, practices, and cases /
        by Johnson, Eugene M. Published 1994
        Other Authors: “...Kurtz, David L....”
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