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Showing 1 - 15 of 15 for search: '"The Irwin series in marketing"', query time: 0.06s

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Contemporary advertising /

by Arens, William F. Published 1994

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Strategic marketing /

by Cravens, David W. Published 1994

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Basic marketing : a global-managerial approach /

by McCarthy, E. Jerome Published 1993

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A preface to marketing management /

by Peter, J. Paul Published 1994

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Marketing management : knowledge and skills /

by Peter, J. Paul Published 1995

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Product management /

by Lehmann, Donald R. Published 1997

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Marketing /

by Berkowitz, Eric N. Published 1997

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Marketing : creating value for customers /

by Churchill, Gilbert A. Published 1998

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Selling : building partnerships /

by Weitz, Barton A. Published 1998

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Sales force management /

by Churchill, Gilbert A. Published 1993

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Sale force management /

by Churchill, Gilbert A. Published 1997

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Essentials of marketing research /

by Dillon, William R. Published 1993

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Product management /

by Lehmann, Donald R. Published 2002

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Retailing management /

by Levy, Michael Published 2004

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IMC : using advertising and promotion to build brands /

by Duncan, Tom Published 2002

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Institution: MUT (15)

Library: mut (15)

Format: MONOGRAPHS (15)

Call Number: H - Social Science (15)

Author: Churchill, Gilbert A. (3); Lehmann, Donald R. (2); Peter, J. Paul (2); Arens, William F. (1); Berkowitz, Eric N. (1); more ...

Cravens, David W. (1)

Dillon, William R. (1)

Duncan, Tom (1)

Levy, Michael (1)

McCarthy, E. Jerome (1)

Weitz, Barton A. (1)

Language: English (15)

Region: United States (1)

Year of Publication: From: To:

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