The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Muller, Evert Gruyaert
| Main Author: | Nagle, Thomas T. |
|---|---|
| Other Authors: | Muller, Georg, Gruyaert, Evert |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York, NY. : Routledge, 2024 |
| Edition: | 7th ed. |
| Subjects: |
Pricing.
Marketing -- > Decision making. |
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| LEADER | 01007nam a2200253 a 4500 | ||
|---|---|---|---|
| 001 | 1120616 | ||
| 003 | Th-MUT | ||
| 008 | 231220s2024 ||| 001 0 eng d | ||
| 020 | |a 9781032540726 | ||
| 040 | |a DLC |c MUT | ||
| 050 | 0 | |a HF5416.5 |b N33S87 2024 | |
| 100 | 1 | |a Nagle, Thomas T. | |
| 245 | 1 | 4 | |a The strategy and tactics of pricing : a guide to growing more profitably / |c Thomas T. Nagle, Georg Muller, Evert Gruyaert |
| 250 | |a 7th ed. | ||
| 260 | |a New York, NY. : |b Routledge, |c 2024 | ||
| 300 | |a xv, 335p. : |b illus. ; |c 25 cm. | ||
| 500 | |a International student edition | ||
| 504 | |a Includes bibliographical references and index. | ||
| 650 | 0 | |a Pricing. | |
| 650 | 0 | |a Marketing -- |x Decision making. | |
| 700 | 1 | |a Muller, Georg | |
| 700 | 1 | |a Gruyaert, Evert | |
| 856 | |y Full Text |z Full Text | ||
| 991 | |a MONOGRAPHS |b 3 |c 2023-12-20 16:33:06 |d 2023-12-23 10:36:58 |e mut |f n |g 2023-12-20 |h n |i a |j m |k |l a |m |n a |o |p b |q |r |s eng |t 2024 |u 7th ed. |v The strategy and tactics of pricing : a guide to growing more profitably / | ||