The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Muller, Evert Gruyaert
| Main Author: | Nagle, Thomas T. |
|---|---|
| Other Authors: | Muller, Georg, Gruyaert, Evert |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York, NY. : Routledge, 2024 |
| Edition: | 7th ed. |
| Subjects: |
Pricing.
Marketing -- > Decision making. |
| Tags: |
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| Item Description: |
International student edition |
|---|---|
| Physical Description: |
xv, 335p. : illus. ; 25 cm. |
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781032540726 |