Brand strategy in three steps : a purpose-driven approach to branding / Jay Mandel
| Main Author: | Mandel, Jay |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
New York, NY. : KoganPage, 2023 |
| Subjects: |
Branding (Marketing)
Marketing decision making. |
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MUT Lib 3rd Floor
| Call Number: | HF5415.1255 M35B73 |
|---|---|
| Copy 1 |