Innovation management and new product development / Paul Trott
| Main Author: | Trott, Paul |
|---|---|
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Harlow, England : Pearson, 2021 |
| Edition: | 7th ed. |
| Subjects: |
New Products.
Technological innovations. Industrial management. |
| Tags: |
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| Physical Description: |
546 p. : illus. ; 25 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
978 |