Record Citations

APA Citation

Kotler, P., Armstrong, G., & Opresnik, M. O. (2021). Principles of marketing (18th ed.). Harlow, England: Pearson.

MLA Citation

Kotler, Philip, Gary Armstrong, and Marc Oliver Opresnik. Principles of Marketing. 18th ed. Harlow, England: Pearson, 2021.

Warning: These citations may not always be 100% accurate.