Marketing management / Philip Kotler, Kevin Lane Keller
| Main Author: | Kotler, Philip |
|---|---|
| Other Authors: | Keller, Kevin Lane |
| Format: | MONOGRAPHS |
| Language: | English |
| Published: |
Boston : Pearson, 2016 |
| Edition: | 15th ed. |
| Subjects: |
Marketing.
|
| Tags: |
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| Physical Description: |
709 p. : illus. ; 28 cm. |
|---|---|
| Bibliography: |
Includes bibliographical references and index. |
| ISBN: |
9781292092621 |