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Marketing mistakes successes / Robert F. Hartley

Main Author: Hartley, Robert F.
Format: MONOGRAPHS
Language: English
Published: Hoboken, NJ. : John Wiley & Sons, 2009
Edition: 11th ed.
Subjects: Marketing.
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Physical Description: x, 406 p. : illus. ; 23 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9780470169810

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