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Customer relationship management : concepts and technologies / Francis Buttle, Stan maklan

Main Author: Buttle, Francis
Other Authors: Maklan, Stan
Format: MONOGRAPHS
Language: English
Published: New York, NY. : Routledge, 2015
Edition: 3rd ed.
Subjects: Customer relations -- > Management.
Relationship marketing.
Customer services -- > Management.
Customer relations.
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Physical Description: xxv, 400 p. : illus. ; 24 cm.
Bibliography: Includes bibliographical references and index.
ISBN: 9781136789838

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