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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / David Meerman Scott

Main Author: Scott, David Meerman
Format: MONOGRAPHS
Language: English
Published: Hoboken, NJ. : Wiley, 2015
Edition: 5th ed.
Subjects: Internet marketing.
Public relations.
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008 181106s9999 xx 000 0 eng d
020 |a 9781119070481  |c 579 
040 |a DLC  |c MUT 
050 4 |a HF5415.1265  |b S36N49 2015 
100 1 |a Scott, David Meerman 
245 1 4 |a The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly  |b /  |c David Meerman Scott 
250 |a 5th ed. 
260 |a Hoboken, NJ. :  |b Wiley,  |c 2015 
300 |a xxi, 458 p. :  |b illus. ;  |c 23 cm. 
504 |a Includes index. 
650 0 |a Internet marketing. 
650 0 |a Public relations. 
991 |a MONOGRAPHS  |b 7  |c 2018-11-07 06:11:02  |d 2022-09-07 08:35:07  |e mut  |f n  |g 2018-11-07  |h n  |i a  |j m  |k    |l a  |m    |n a  |o    |p b  |q    |r nju  |s eng  |t 2015   |u 5th ed.  |v The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly / 

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